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The challenges of today’s society demand new ways of innovation. These issues blend together, reinforce each other, are in a state of flux, are complex and unique. Tackling them requires knowledge of the people who are directly affected: we are convinced that getting these people involved is the only way to achieve sustainable innovation. The key is to mobilise and utilise all this knowledge within society. This demands a socially innovative approach that offers scope for both bottomQup and topQdown initiatives, that facilitates collaboration between different parties and that anticipates tomorrow’s world. Smarter use of labour, organisation and technology is a vital factor for this.

Our mission is to make our society smarter. We define smart as the ability to learn and to continue to innovate at a personal level. Learning occurs primarily in interaction with others. So a smart society is a society where people work together. A society in which maximum use is made of the inherent knowledge, talents, experiences and intuitions present at every level and in every field: a knowledge society.

Kennisland develops solutions for the issues that crop up during the transformation to a knowledge society, and it plays a pioneering role in this process. We are continuously asking ourselves how to achieve this: how to build the knowledge society that we have in mind. Developing interventions helps us to learn how to proceed. We share the knowledge that we gain with as many people as possible, because knowledge is only of value when it is shared.

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